Client Background and Business Context
The customer is a global media and technology company with three primary businesses. They are one of the United States’ largest video, high-speed internet, and phone providers under the Xfinity brand.Â
The customer identified the need for a centralized master data repository to act as a single source of truth for all item master data. The goal was to establish a simple and robust item creation process using native PDH capabilities and to automate item publishing to downstream systems, ensuring all lines of business have access to the most updated item attributes.
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In addition, the initiative aimed to support and monitor change management and auditing processes while maintaining accurate master data to ensure high-quality input to ERP (CIFA) and legacy applications (EIS, PTDB) that support key business processes. The project also focused on retrofitting PDH and MDM processes in alignment with the upcoming cloud rollout and replacing custom processes by leveraging native PDH functionality.
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As a result, the organization achieved a significant reduction in the new item creation process, enhanced supply chain efficiency, and reduced new item approval and enrichment time.

Client Industry
- Telecommunications

Oracle Modules Implemented
- Oracle Product Data Hub
- Oracle Transactional Business Intelligence
- Oracle Integration Cloud

Project Location
- North America
Key Solution Highlights
 Accurately classify their products as per their lines of business and product families
 Replace the complex and time-consuming new item creation process with a simple and robust new product introduction (NPI) process
 Introduction of native Change Management process for product updates
 Standardization of product master data nomenclature. Enabling governance through validation checks and approvals to manage the creation of redundant data
 Streamlining item organization assignment process, enabling items for 626 retail stores, 18 warehouses, and 892 sites
 Achieved and maintained master data sanity by tracking changes and access control governance.​
 Ensured all business processes are in sync by having PDH as a single source of truth and repository of all Product Master Data
Key Benefits
Significantly reduction in the new item creation process .
Enhanced supply chain process powered by clean and governed master data.
Reduced new item approval time and enrichment process.
