Retail & Consumer Goods



According to Gartner report, “2020 Gartner Supply Chain Top 25: Retail” published on August 7 2020 by Thomas O’Connor et al, “Gartner’s annual Future of Supply Chain Survey shows that, coming into 2020, retailers were rapidly shifting their view of the role that supply chain plays in business. From 2018 to 2019, we’ve seen the percentage of retailers indicating that supply chain is understood as an equally important part of business success as sales and marketing or product development increase from 43% to 55% — and this was before COVID-19. During the pandemic, senior leadership at businesses in Gartner’s retail Top 10 and Masters lists have emphasized the critical role of supply chain.“

In the same report, Gartner mentioned three key trends about the strategic focus of retail leaders:

The Retail and Consumer Goods companies are facing the following challenges:

  • Media and Channel Fragmentation
  • Changes in Consumer Demographics
  • Mass Customization
  • Increasing Distributor and Retailer Power
  • Social Responsibility
  • Globalization of Supply Chains
  • Financial Pressures and Volatility
  • Diminishing boundaries between Manufacturer, Distributor and Retailer
  • Consumers no longer passive shoppers

It is the time for retail/CPG companies to disrupt with a digital operating model.


Trinamix helps CPG and retail companies in digital transformation of their supply chain capabilities inline with the trends mentioned above. This includes:

Advanced analytics in planning

Multi nodal order management

Forecasting, Supply Planning

Insights from e-commerce data

Consumer flow analysis

Real time Inventory visibility

Operation optimization

Transportation optimization

This helps them to overcome the challenges like inventory stock-out, supply demand mismatch, stocking unwanted items and lack of wrong operating model.

Oracle + Trinamix Value Add

Trinamix PaaS based solutions focused for retail/CPG industries complements the Oracle Demand Management Cloud, and Oracle Supply Planning Cloud + Planning Advisor to deliver specific benefits. These PaaS solutions include:


Oracle DM Cloud + Planning Advisor

Forecast Accuracy
Customer Satisfaction
Customer Segmentation
Smart NPI

Oracle SP Cloud + Planning Advisor

Improvement in timeline completeness
unified system that collaborates across the supply chain
Plan effectively and efficiently

Trinamix Trade Promotions Planning

Baseline & Incremental Volume
% Lift for each promotion
%ROI based on Cost & Price
Volume & Margin
Analyze effect of promotion on overall profitability

Trinamix CPFR + Amazon Replenishment Solution

Improved Forecast Accuracy based on POS Data
Demand Sensing based on Store POS
Easy to use Amazon Templates

Trinamix Distribution Workbench

Productivity improvement for buyers
Manage inbound shipment
Optimize order placement
Align with sourcing contract
Reduced logistics cost

Success Stories

A leading Consumer Goods company selected Trinamix for its end to end ERP initiative across multiple phases
Trinamix successfully implemented Oracle Cloud Supply Planning and Planning Central Solution for TaylorMade Golf Company